So you’ve recently launched your dating platform and have everything you need to run some campaigns to attract users.
You feel ready to take on the immense challenge of creating some successful campaigns and nothing will stop you from succeeding.
Except for the fact that you aren’t ready!
You will be after this quick read.
Here are three tips on how to advertise dating apps and websites:
#1 Innovative creatives
If you have visited one of the adult sites online you already know, there are heaps of dating campaigns running daily.
From ‘girls 5KM away’ to ‘hot MILFs in your neighborhood’ there’s no way you’ll ever be able to compete with that unless you innovate.
We cannot stress the importance of using a wide variety of original banners. Advertisers are constantly uploading new advertisements in order to keep a good rotation and test their different creatives.
#2 Test different landing pages
As pivotal as banner variety is it’s also crucial to test out various landing pages. Do not solely rely on a visual shape-up, sometimes simplifying the signup process may lead to better conversions.
You will want to limit the clicks and sign-up information requested to better your chances of sealing the deal.
#3 Explore Tier 2 and Tier 3 GEOS
It’s safe to say Tier 1 countries like the United States and the UK have very appealing daily traffic impressions. Running English-speaking campaigns in the main tier seems like a no-brainer considering the potential upside.
Remember the aforementioned tests?
Targeting Tier 2 and Tier 3 countries like Mexico, Argentina, and India could potentially lead to a great return and most importantly bigger margins.
As always it’s recommended that you adapt the banners to suit the language of the country you are targeting. As futile as it may seem, the Devil is in the details.
Now you’re ready! Go out there and remember to test, be creative, and explore different target countries!
Looking for help launching dating campaigns? contact us now.