How We Achieved a 307% ROAS for a Mobile Game Company

Client: GameGlobe – Mobile Game Company

Budget: $10,000

Campaign Period: 3 months

Background: GameGlobe is a mobile game company that develops and publishes a diverse range of mobile games across various genres. Despite having a portfolio of engaging games, they sought to enhance their user acquisition efforts and maximize their return on advertising spend (ROAS). They partnered with our mobile game marketing agency to design a strategic campaign to achieve these goals.

Goals:

1. Achieve a ROAS of at least 150%.
2. Increase user acquisition for multiple mobile games.
3. Optimize marketing campaigns to attract engaged players.
4. Leverage data-driven insights to improve campaign performance.

Strategies and Implementation:

1. Audience Segmentation and Targeting: We conducted thorough market research to identify key demographics for each game in GameGlobe’s portfolio. By segmenting audiences based on interests, age groups, and gaming preferences, we designed tailored ad campaigns for each game to resonate with specific user groups.

2. Performance-Based Advertising Campaigns: Utilizing data-driven insights, we launched targeted advertising campaigns across mobile ad networks, social media platforms, and app stores. We employed precise targeting options to reach potential players who exhibited a higher likelihood of engaging with the specific game genres.

3. Creative Optimization and A/B Testing: We developed multiple ad creatives for each game and conducted A/B tests to identify the most effective combinations. This iterative approach allowed us to refine ad visuals, messaging, and calls-to-action (CTAs) based on real-time performance data.

4. Influencer Collaborations: We partnered with gaming influencers and YouTube content creators to showcase gameplay and provide authentic reviews of GameGlobe’s mobile games. These collaborations extended the reach to the influencer’s dedicated fanbase, attracting new players and boosting game downloads.

5. Retargeting Campaigns: To recapture users who had shown initial interest but had not completed installations, we launched retargeting campaigns. Personalized ads were displayed to users who had engaged with the games’ landing pages or had added the games to their carts.

6. Data-Driven Optimization: We closely monitored campaign performance metrics, including click-through rates, conversion rates, and cost per acquisition. Using real-time data insights, we adjusted bidding strategies, allocated budgets to high-performing campaigns, and optimized targeting to maximize ROAS.

Results:

Achieved 307% ROAS: In just three months, GameGlobe achieved an impressive 307% ROAS, meaning for every dollar spent on advertising, the company generated $3.07 in revenue.

Significant User Acquisition: The targeted advertising campaigns and influencer collaborations led to a substantial increase in user acquisitions across multiple games, surpassing initial acquisition targets.

Enhanced Player Engagement: The tailored ad creatives, retargeting efforts, and influencer partnerships attracted highly engaged players who spent more time within the games.

Increased Game Downloads: The data-driven optimizations and strategic ad placements resulted in a considerable increase in game downloads from app stores and other platforms.

Strengthened Brand Presence: The successful campaigns contributed to GameGlobe’s brand recognition and credibility within the mobile gaming community.

Conclusion

This case study exemplifies the potential effectiveness of a well-planned and data-driven marketing strategy for a mobile game company like GameGlobe. By employing audience segmentation, performance-based advertising, influencer collaborations, retargeting campaigns, and continuous data-driven optimizations, our agency achieved an exceptional 307% ROAS and significantly boosted user acquisition for multiple mobile games within a short time frame. The case study underscores the importance of leveraging analytics and strategic planning to achieve remarkable results in the competitive mobile gaming industry.