When it comes to traffic types for gambling ads, you have several options to choose from. In this article, we’ll mention 4 best Google ads alternatives for online gambling traffic sources, and these are:
- Push ads (classic+in-page push ads),
- Pop ads,
- Direct click or domain redirect,
- Native ads.
1. Push notification ads
Push notifications are small messages that pop up on users’ screens in the form of a notification from their browser or operating system.
The advantage of push notifications is that they are very effective in getting users’ attention. Unlike banner ads, push notifications are not usually blocked by ad blockers, and they are hard to ignore.
There are two types of push notification ads that you can use for your gambling ads traffic — classic push and in-page push ads.
Classic push notification ads are the ones that you’re probably familiar with — they are small notices that pop up on your screen, usually in the form of a message from your browser or an app that you installed on your device.
In-page push notification ads look similar to classic push notification ads, but they are displayed within the website itself instead of as a separate pop-up notification independent of the program.
The advantage of in-page push ads is that they can show up even on iOS devices, unlike classic push notification ads that can only appear on Android, Windows, and Mac devices.
The best way to get push notification traffic is to sign up with an ad network that provides it. There are a lot of ad networks that provide push notification gambling traffic, but not all of them are created equal.
You should only consider ad networks that have a large database of websites and apps that have installed the required software. This ensures that you will get high-quality traffic that is more likely to convert.
2. Pop ads
Popular types of gambling traffic include pop-under ads and pop-up ads.
Pop-under ads are displayed in a new browser window that opens behind the active window. They appear once the user clicks on any part of the page. These types of ads are less intrusive than pop-up ads since they appear at the back, but they compensate by having a blinking tab or browser icon to catch the user’s attention.
Even if the user doesn’t notice the pop ad immediately, they will still see the ad once they close their current browser.
Pop-up ads, on the other hand, open in front of the active window, so viewability is pretty high. Pop-ups are more intrusive than pop-unders and are more likely to be noticed and clicked on by users. However, they can also be quite annoying.
The advantage of pop ads is that they are very effective in getting users’ attention. Unlike banner ads, pop ads are hard to ignore.
If you want to buy gambling ad traffic that is dirt cheap, this is it.
3. Domain redirects or direct click ads
Domain redirects (which are also well-known as direct click ads) are one of the most popular methods of promoting gambling offers. The way it works is simple: you buy an expired domain name that used to be popular and then you redirect all traffic from that domain to your gambling landing page.
The advantage of this method is that it’s relatively cheap and easy to do. You can usually find expired domains for less than $20, then you’ll set up redirects from that domain which is usually pretty easy.
The disadvantage of this method is that it can be difficult to find expired domains that are still receiving traffic. You’ll have to research deeply for ones that are related to your offer and then figure out how much traffic they receive. And even if you do find such a domain, the traffic may not be of very high quality.
So what do you do next? You can sign up with an ad network that has a database of parked domains and expired domains that can deliver the traffic that you need.
What they usually do is buy not just expired domains but also misspelled ones. As such, you can expect ad networks to have a collection of thousands of parked domains that can deliver millions of traffic every month.
You can create ads and buy gambling traffic from ad networks such as RichAds.
4. Native traffic
Native advertising seamlessly integrates into the content of the website where it is placed. Unlike banners, native ads do not stand out against the rest of the page’s content and do not irritate users.
This form of advertising has become an effective tool, adept at bypassing banner blindness and ad blockers. Moreover, it positively impacts the brand awareness of the promoted product.
Native traffic operates on a CPC (Cost Per Click) model, meaning that payment is made for each click on the advertising announcement.
Now that you know the top Google ads alternatives for gambling traffic sources that you can use to launch your gambling campaigns, click here for some tricks to improving conversion rates, especially since demographic targeting is not possible with these aforementioned traffic types.