Chile is a country with a pretty prosperous population. It has the fastest internet in Latin America, with 80% of the population being active internet users. This makes it an attractive market for online gambling. In this article, we will examine effective approaches for promoting online gambling in Chile.
Analyzing successful ad creatives for the Chilean market
Many marketers drive traffic using push notifications. This ad format has flexible creative requirements, allowing us to reach a large audience in Chile. However, to maximize results, proven creative strategies tailored to the Chilean market should be used. Here are some popular approaches that tend to perform well.
Casino brands and slots
Gambling has a long history in Chile. The country’s first casino was legalized back in the 19th century. Over time, attitudes towards gambling evolved. In 2005, a new law was passed permitting casinos to operate after obtaining a license from the Chilean Casino Superintendency.
In 2022, a new bill was introduced to regulate online gambling.
There are now several dozen major land-based casinos operating in Chile. Chileans are familiar with these major casino brands and with popular slot machine games. As a result, featuring the logos of well-known casinos and images of slot machines directly in creatives tends to perform well in push notification campaigns aimed at the Chilean market.
Other elements like attractive women can also be effective in push notification ads targeting Chile.
Such creatives can direct traffic to any landing page, but perform best with pages featuring women.
Imitating real casino messaging
Simulating real messaging from casinos is an approach commonly used in dating verticals that also shows promise for iGaming ads in Chile. Some tips when using this approach:
- Casinos regularly send promotional push notifications and email messages to users about bonuses, special promotions, competitions, etc.
- Chilean users are accustomed to receiving these types of promotional messages from real casinos.
- The main content in push notification ad creatives is typically the title and description text.
By imitating the style and messaging of a real casino promotion, you can attract interested users accustomed to receiving these types of offers. For example, you can use this creative:
Avoid unrealistic earnings promises
Featuring images of big cash winnings and using language that motivates making money are approaches that can work well, especially for video campaigns. However, since push notifications are limited to text and static images, affiliates need to be careful about overpromising earnings as this could lead to a potential pushback of the audience.
Let’s look at examples:
For instance, a creative stating “Make money now with Vulcan Casino!” directly promises income for the user, which may lead to frustration if that expectation is not met. Similarly, a creative claiming “Get rich in days with Big Wins Casino!” sets unrealistic expectations around earnings potential.
Because push notifications reach a wide general audience, it’s best to avoid language explicitly motivating users to earn quick or easy money. A safer approach is showing money and winnings in creative images while focusing the text on offering free spins, bonuses, or other giveaways rather than guaranteed profits.
Conclusion
When promoting gambling platforms targeting Chile via push notifications, both the text and images used in creatives require careful consideration.
To summarize:
- Use images showing prominent, recognizable casino brand logos and slots. Chileans are already familiar with land-based gambling options.
- Try simulating the promotional messaging that real casinos send to their players. This creative approach can resonate well.
- Avoid language that promises or motivates unrealistic earnings potential.
- Focus on free spins and bonuses instead.
Studying what creative approaches are working well for competitors, and consulting our experts familiar with the Chilean market can provide further insights into effective targeting and optimization strategies. With smart testing and analysis, marketers can effectively make a profit from Chile’s lucrative gambling audience.