With iGaming hugely growing in popularity, finding new regions for driving Betting and Gambling traffic can be a tough task.

In the article, our team explains all about Gambling/betting/casino traffic in Nigeria, why it’s worth marketers’ attention, and how to launch such ad campaigns.

Look for creatives, traffic sources, and target audience for Betting offers in the article!

Top 3 reasons to launch gambling ad traffic in Nigeria

First of all, let’s understand why gambling/ Betting ads will convert for the Nigerian audience, there are 3 main reasons.

1. Rapid growth of the Betting market

Nigeria’s sports betting market has seen exponential growth in recent years. According to a report by Statista, the revenue from online sports betting in Nigeria was projected to reach approximately $294 million in 2024, with an expected annual growth rate of over 10% through 2026.

This surge is fueled by the increasing popularity of sports, particularly football, and the rise of mobile internet access, making it easier for users to place bets online.

*Betting revenue in Nigeria, source: Statista*

2. High engagement with sport culture

Nigerians have a strong affinity for sports, especially football, which is deeply embedded in the culture.

A survey conducted by GeoPoll revealed that over 60% of Nigerian youth engage in sports betting. This high level of engagement presents a lucrative opportunity for affiliate marketers to target a vibrant audience that is already inclined toward betting activities, ensuring higher conversion rates.

3. Favorable laws: legal Betting

The Nigerian government has established a regulatory framework that supports online gambling, providing a conducive environment for affiliate marketing. The National Lottery Regulatory Commission (NLRC) is in charge of the industry, it leads to increased legitimacy and consumer trust in licensed operators.

As reported by BusinessDay, this regulatory clarity allows marketers to promote licensed betting platforms without the fear of legal repercussions, thus enhancing the overall safety and credibility of their marketing efforts.

Nigerian Bettors peculiarities

There are several peculiarities of Betting ads traffic in Nigeria that shall be known by marketers for gaining the best results.

Nigerian bettors demographics

Age: from 18 to 35
Gender: 70% of male players
Education: mostly bachelor, with at least secondary education

As online betting in Nigeria is legal, several legitimate sites are most popular among users who love placing bets, it’s better to drive betting advertising traffic in Nigeria to these exact providers.

Top 5 Betting sites in Nigeria

Bet9ja
Betway
22bet
SportyBet
BetKing

Finally, let’s have a look at the most popular payment methods for Nigerian online casinos and betting sites.

Users love mobile payment solutions like Paga and Opay, also traditional bank transfers remain a widely used method among bettors with platforms like GTBank and Access Bank.

As a peculiarity, many Nigerians use USSD codes for quick banking transactions, making it easy to deposit or withdraw funds from betting sites without needing internet access.

What’s more, services like Skrill and PayPal are becoming more popular, although they are not as widely adopted as mobile money solutions.

Two best traffic sources for Betting brands in Nigeria

In terms of advertising Betting sites in Nigeria, several sources can bring profit to any advertiser even with a low budget and experience.

According to our expertise, these easy-to-use loyal sources are push and pop ads, they do work best of all for Betting offers in Nigeria, and here’s why:

Pop ads.
If you’re seeking an aggressive advertising method, pop ads stand out as a prime option. They have proven to be exceptionally effective in the iGaming market.

One of the main advantages of pop ads is their affordability. Another significant benefit is that you don’t need to make creatives to get started; a functional landing page can be sourced through your CPA network.

Additionally, setting up pop ads is incredibly simple. All it requires is a link and a few basic targetings like GEO and a bid, and you’re ready to launch your campaign!
Push ads.
Push notifications have emerged as a highly favored format in the iGaming industry since their introduction in 2018. Advertisers see outstanding results using this traffic source. Similar to pop ads, push ads offer attractive pricing.

Moreover, push ads are quite flexible regarding content policy. Unlike platforms like Google or Facebook, which impose strict regulations, there are virtually no restrictions on creatives. This means you can use any image or text without worrying about potential bans.

Luring creatives for promoting Gambling in Nigeria

As one of the best formats for driving Betting ads traffic in Nigeria is push advertising, we’ve collected top-notch ideas for promoting such offers.

Use promos and bonuses.
Highlight limited-time promotions, such as bonuses or free bets, to create urgency and excitement. Align your campaigns with major sporting events to capitalize on heightened interest in betting. Clear, enticing offers can significantly boost click-through rates.
Apply luring images.
Utilize vibrant colors and dynamic images to make your ads stand out. Strong CTAs like “Bet Now!” should be prominent and easy to understand, guiding users seamlessly to the betting platform. Captivating visuals including beautiful girls and successful players paired with compelling CTAs drive higher engagement and conversions.
Offer a Welcome Bonus.
offer exclusive bonuses, such as “Get a 100% Welcome Bonus up to ₦100,000!”

Showcase famous teams
Incorporate visuals and branding of popular Nigerian football teams like Lagos FC, Enyimba FC, or international clubs with a strong following, such as Manchester United or Barcelona. Use engaging pics of team jerseys, logos, and iconic moments to draw in fans.
Highlight special features and payment methods
Emphasize unique features of your betting platform, such as live betting, cash-out options, or in-play statistics that enhance the user experience. Additionally, showcase diverse payment methods that cater to the local audience, including mobile money options like Paga or bank transfers.
Apply popular players
Include images and highlights of popular players in Nigerian football, such as Wilfred Ndidi, alongside international stars like Cristiano Ronaldo or Lionel Messi. This personalizes the betting experience and connects emotionally with fans who follow these athletes closely.

Tips to promoting Sports Betting offers in Nigeria

Getting Betting ads traffic in Nigeria is quite easy if you know the main tips to boost your sales and get more leads.

That’s why our team collected proven methods for iGaming promotion below!

Top 6 ideas to boost your Nigerian Betting campaigns

1. Test multiple ad variations.
Implement 5-10 different push ads or landing pages. Experimentation is key to identifying strategies that achieve a high click-through rate (CTR). For push notifications, consider different images, and for pop ads, it’s beneficial to add a range of landing pages.

2. Launch ads on Performance Mode.
Utilize the Performance Mode algorithm to effortlessly target effective sources, while the system dynamically adjusts your campaign to align with your desired conversion costs.

3. Focus on Premium traffic sources.
Launch campaigns exclusively on Premium sources. If your aim is to attract high-quality traffic with enhanced conversion rates (CR) and valuable leads, this is the ideal target audience.

4. Streamline optimization with Automated Rules.
Enhance your campaign optimization process through Automated Rules. This approach is effective for eliminating underperforming sources and maximizing profitability based on your specific criteria like cost per action.

Find more iGaming tutorials for other GEOs

Check out even more guides on Gambling and Betting on specific GEOs on our blog! Asia, Latam, Africa, and even more below.

Conclusion

Those are the key secrets to Betting promotion in Nigeria, make sure you take this guide as a step-by-step instruction to enhance your profits ASAP.

If you need help launching gambling/ sports Betting campaigns in Nigeria, get in touch with us now.

How to Run a Successful Gambling/ Betting Campaigns in Nigeria