The Wealth Ideas Agency team has discovered a breakthrough advertising format: native ads in Telegram mini apps. This is the first time that Telegram ads can be launched in the advertising network, not in the Telegram ads agency!
We will discuss the new ad format for Telegram ads, their cost, and how to set them up.
Telegram is an actively developing messenger with millions of users worldwide. In 2021, the service allowed advertising within its channels, but only through certified agencies. This discouraged many marketers who were interested in Telegram ads. While they could run ads on Telegram’s channels, it was difficult to reach them since only Telegram ad agencies could do so.
Our advertising network is the first to allow advertisers to run telegram ads in the advertising network. In the article, let’s dive deeper into this new ad format and how to launch it.
About the idea of launching a new type of ad on Telegram
The idea itself lies on the surface: Telegram is a potentially attractive source of traffic. The number of users will soon reach one billion. As it stands, Telegram’s advertising isn’t very convenient for marketers. There are a lot of restrictions, and ads launch needs to be handled through agencies.
We began considering ways of making running ads on Telegram easier and explored options for doing so. Hamster Kombat’s rapid rise led us to focus on mini-apps, find owners of large ones, and test advertising there. There were a lot of users in mini applications, and we liked their high response to a new type of advertising. What is more important: we liked the results we got.
Native advertising in Telegram mini apps is an innovative channel with a huge traffic base, which nobody uses — that’s what we bet on. Besides, we don’t have any competitors yet, but I think they will appear soon.
What are native ads in Telegram mini apps?
Telegram’s classic ads appear inside channels. All of you know what they look like. We display ads in Telegram mini apps. This isn’t in the channels, it’s just inside the mini app.
As I’ve already mentioned, we do not compete with official Telegram ads. Our goal is not to capture the attention of regular Telegram users but to capture the attention of mini-app users. Additionally, we have a different traffic source (mini-apps in our case), a different appearance of ads, and a different cost (much more attractive than advertising in Telegram channels). We primarily collect traffic from popular clickers.
What does this advertising format look like? Is it noted as an advertisement?
Telegram mini apps ads for now look very similar to push notifications. It consists of an icon and a text block. Ads will pop up above the mini app’s main content. The advertising will not be marked.
Top geos and audience size for native ads in the Telegram mini apps
Telegram mini apps may generate a lot of traffic. There are many apps with over 10 million users. Telegram mini app traffic already exceeds 70+ million users worldwide and will continue to grow.
What about mini-apps? These are apps with games based on bots. Unfortunately, we are unable to disclose which bots we are integrated with. I can just mention that among them are the largest Telegram gaming platforms, clicker applications for earning coins, and entertainment applications.
Which countries have the most traffic to your Telegram ads?
Our advertising network partners have telegram traffic in many countries. Mostly, of course, these are countries where Telegram is popular. In our traffic, we see a slight skew towards CIS countries, Asia (especially India), Africa (for example, we have a lot of traffic from Nigeria), and Europe.
Top verticals to run telegram ads in mini apps
In fact, you can test everything: the format is untapped, CTR is high, and different offers show great results. First of all, you can try e-commerce, fintech, SaaS, edtech, apps, and others.
I think many advertisers for Gambling and Betting will come to try this format. This makes sense: many mini-apps have a suitable audience for them based on behavioral factors.
What you need to know about advertising in mini apps in Telegram
- Ads are shown inside the mini-apps
- It resembles a notification that appears above the app’s content
- Available independently within the ad platform
- Potential audience: 70+ million users
- Top regions and countries: Europe, CIS, India, and Africa.
- Top verticals: e-commerce, fintech, SaaS, edtech, apps, etc.
- Minimum CPC: $0.015
- Minimum deposit: $500
- Targeting available, trackers are integrated
- Free creatives for all clients
Can you give me some tips on how to make money with Telegram ads?
A marketer can avoid a disastrous ad campaign launch by following these tips:
- Ask your manager for advice on a top geo.
- Test different creatives (at least 5 for one campaign).
- Start with broad settings (don’t limit OSes).
- Choose the language of the browser you used to create your creatives if there are several languages in the country.
The campaign can be run in a single country, so launch different campaigns for different countries. Also, launch different campaigns for creatives in different languages. If we take India as an example, different languages are spoken in its specific regions. The more popular are English and Hindi. Keep in mind that the more affluent population speaks English and the less affluent — Hindi.
Conclusion
Our advertising network partner was the first network that allowed you to buy ads in Telegram and configure them inside the advertising cabinet. Right now, ads similar to push notifications are available inside Telegram mini apps. However, soon rewarded formats, video, and more will be added to the company’s advertising portfolio.
Now you know where and how to buy Telegram ads, and you see that Telegram paid ads are quite affordable (CPC from $0.015), it’s time to try them.
Be the first to run native ads in Telegram mini apps! Get in touch.