PLEASE NOTE!
Are you looking to promote your music or business on Boomplay, Africa’s largest streaming platform? If so, then you’ve come to the right place. In this blog post, we will discuss how to start advertising with Boomplay and make sure that your music reaches its maximum potential.
First of all, it is important for artists and labels alike to understand the importance of advertising their content on Boomplay. Advertising allows users from different parts of Africa access to new content they may not have been aware was available in their region or country before.
It also helps build brand awareness for both artists and labels as well as increase revenue streams through sales/streams generated directly from ads shown by Boomplay across various platforms such as YouTube or Facebook Ads Manager etc. This makes it essential that any promotion done through this platform be done correctly in order to maximize success rates while minimizing costs associated with running campaigns successfully over time without breaking budgets too quickly!
To get started with a successful campaign there are several steps one must take:
1) Create an account – Before beginning any type of promotional activity one needs an official account registered under either his/her name (if individual artist) or company name (if label). The process is simple enough but requires some personal information like email address & phone number along with payment details which can be set up later once everything else has been taken care off first! Once registration is complete then user will have access all features available within dashboard including creating ad campaigns etc..
2) Set Up Your Campaign – After registering an account now comes setting up a campaign which includes choosing target audience(s), budgeting amount per day & other factors related specifically towards what kind advertisement should show where i.e., YouTube video ads vs Instagram story posts etc… All these settings need careful consideration since wrong selections could lead costly mistakes down line if not corrected early enough during setup phase itself!
3) Monitor Performance – Lastly after launching campaign it’s important monitor performance regularly so adjustments can made accordingly based upon results seen thus far; whether positive negative ones-both require attention ensure best possible outcome every single time!. This way user knows exactly what works best him/her while also avoiding wasted resources due incorrect decisions taken earlier stages planning stage itself!.
Why choose Boomplay?
Boomplay offers comprehensive marketing plans for brands to reach their target audience, especially music lovers and the young generation.
01/ Boomplay Ads
With the most effective native advertising placements, CPM-based buying models, Boomplay Ads can give you massive brand exposure and drive your brand awareness among Boomplay users.
02/ BoomBuzz
Boombuzz is Boomplay’s community section, and it covers many topics of interest, namely music, celebrities, films, sports, etc.
03/ ln-app activities
Boomplay can create campaigns that drive direct traffic and increase exposure for your brand.
04/ BoomMall
The client brand can provide its products or coupons as sponsored gifts to increase impressions and conversion rate. Boomplay will be in charge of carrying out the campaign integration.
05/ Social media
Boomplay social media handles on Facebook, Twitter, and Instagram can help your brand gain more exposure.
Boomplay Ad placements
Ad placements
- Startup
- Extended Player
- Play-interstitial
- Anchor
- Library
- Music
- Search
- Playlist-detail
- Audio ads
1. Startup
Full–Screen size to increase brand exposure.
Displays for 5 seconds with a high click-through rate.
Top placement to maximize user’s attention.
2. Extended Player
Ideal placement on the main music player.
Incomparable placement, the most used function by users in terms of exposure.
Displays when the track begins, shows again once the next track starts by itself or user skips.
3. Play-interstitial
Ads will pop up when the track begins.
4. Anchor
Anchor displays above the play bar.
A perfect placement to reach your audience with huge traffic and effective conversion.
5. Library
One and only placement on library page.
Highlight brand materiel & strengthen awareness.
6. Music
Ideal placement on the music home page.
Powerful exposure & huge traffic, stands out among other playlists.
7. Search
Perfect placement to reach your target audience.
Huge traffic and effective conversion.
8. Playlist-detail
At the bottom of the playlist/library-local music/library-downloads/album page.
9. Audio ads
Audio advertisements play when users skip to the next song.
Audio ads come with an accompanying banner that displays the advertiser’s information on the player’s interface, notification, and lock screen.
Conclusion
In conclusion, advertising on Boomplay offers great opportunities for African musicians who want more exposure and potentially increased revenue streams when used properly according to the guidelines outlined above.
Need help advertising on Boomplay? get in touch with us today.