Having spent your advertising budget, the most important thing is to evaluate the results. It is important to check 3 parameters: the ratio of impressions to clicks (CTR), the number of conversions (CR), and the profitability of the campaign (ROI). What can the numbers tell us?
Estimate CTR/BR
You can find out the CTR/BR in the traffic source data. Your ad network should have clear analytics and a built-in tracker, which pulls in fresh data.
CTR/BR shows how interesting and attractive your gambling ad is. If you have good impressions and clicks, then everything is in order with the campaign itself, and you can move on. If not, you need to change the appearance of the creative and continue testing.
Estimate CTR/BR
You can find out the CTR/BR in the traffic source data.
CTR/BR shows how interesting and attractive your ad is. If you have good impressions and clicks, then everything is in order with the campaign, and you can move on. If not, you need to change the appearance of the creative and continue testing.
Estimate CR
The next important point is CR or conversions. You can find them in the tracker or the stats of the ad network. Usually, a gambling sales funnel consists of two steps: registration and making a deposit.
A high registration rate and a low conversion of deposits mean that you attracted too poor an audience or did not motivate traffic too much. We need to revise creatives towards more professional and experienced players.
Be sure to check how you configured the postback. So as not to lose information needed for optimization.
If you have a high CTR but no signups, check the links. Perhaps the point is their proper operation.
A low registration rate also may tell that you are misleading. It’s worth checking your advertising funnel and ensuring you get the message across to your users. If you promise a signup bonus on an ad, there should be one. If this is a bonus for new players only, be sure to include it.
Estimate ROI
The last point is ROI. If you have gone through all the previous steps and fixed all the errors. At the same time, your campaign shows ROI from 0 to -20%, so it is worth continuing the tests. Try other creatives or strategies for the same audience. You can pull these indicators out with new creatives and bundles.
You should change the offer or the audience if the ROI is worse.
Sports Betting is one of the fastest-growing industries. This is a good source of income with the right approach. People can give up the desire to lose weight. But they will never stop the temptation to play and make money on betting or gambling.