Bangladesh, with its rapidly growing digital landscape and flourishing online gaming market, presents a unique opportunity for gambling operators. However, navigating the legal and cultural complexities of this market requires a specific approach.
This article delves into the intricacies of attracting gambling traffic in Bangladesh, providing insights into effective strategies for success. We’ll explore the key factors influencing user behavior, analyze the competitive landscape, and offer actionable tips on optimizing your online presence to capture the attention of this valuable target audience.
Whether you’re a seasoned operator or just entering the game, this guide will equip you with the knowledge and tools to set yourself apart in the competitive world of online gambling in Bangladesh.
Why launch Gambling ad campaigns in Bangladesh?
Before getting down to the real details, let’s understand why this region is worth your attention.
We’ve gathered three global reasons to buy gambling ad traffic in Bangladesh, all explained below.
Rapid market growth
Bangladesh has witnessed a notable surge in the online gambling market in recent years. According to a report by Statista, the online gambling market in Bangladesh is projected to reach a value of $62 million in 2024, with annual growth of 9.1%.
This rapid growth presents a compelling opportunity for affiliate marketers to reap the fruit of this region as fast as possible!
Audience boom
Despite the controversial nature of legal Gambling status, the audience is quite interested in online Gambling with the main motivation to earn money and boost their income. According to Statista, the number of users interested in online gaming in Bangladesh will reach 20.5 million in 2027.
This indicates a high level of interest by the population, which makes the region even more attractive for campaign launches.
Affordability of traffic
Like most of the Tier 3 regions, Bangladesh is quite a cheap place in terms of traffic purchase. This is due to the low competition among affiliates as not many of them realize that the region is profitable.
In terms of traffic price, CPM for pop ads at the region starts from $2.4 and CPC for push ads starts from $0.03, which is quite low.
While the cost is low, profits can be high, and ROI can even reach 119%.
Peculiarities of Gambling Ad Traffic in Bangladesh
Let’s understand how to make the most of Gambling advertising traffic in Bangladesh, knowing its peculiarities.
The Gambling audience in Bangladesh: who are they?
In terms of Bangladesh, testing is crucial as the legal status of the online Gambling market is vague, so it’s hard to determine the exact age and gender of the target audience.
However, according to a study conducted by Transparency International Bangladesh (TIB) in 2020, it was found that around 40% of Bangladeshi youths aged between 18 and 30 were involved in various forms of gambling. Additionally, the study highlighted that Gambling was prevalent among male youths from lower-income backgrounds, with an increasing trend observed in urban areas.
Gamblers in Bangladesh
Age: 18- 30 years old
Gender: male
Income status: low
Local payment methods in Bangladesh
Here everything’s quite similar to most countries, with a couple of local peculiarities in terms of Gambling payments.
Players stick to some safe methods like Visa and Mastercard together with bank transfers and popular e-wallets like PayPal, Neteller, Skrill and Trustly. A Bangladesh localized payment method is Nagad system together with bKash and Rocket.
Some users may even pay by prepaid virtual cards which exist only in electronic form but are attached to real accounts, they can be used just for a single transaction.
What are the most popular online casinos in Bangladesh?
If you’re looking for a profitable casino offer for Bangladeshi users, make sure you research the most hyped brands in advance.
We’ve done some of the useful research for you!
Top 5 casino brands in Bangladesh
- Monixbet,
- Wizebets,
- Jacktop,
- FgFox,
- Rakoo Casino.
Some games are most popular among Bangladesh’s population, consider them.
Most popular games in Bangladesh
- Roulette,
- Blackjack,
- Baccarat,
- Poker,
- Slots.
Now that you know all about the audience in Bangladesh, let’s dive into the actual setup, from creatives to traffic sources and tips on getting started!
How to choose the best source for Gambling ads in Bangladesh
As online casino and betting activities aren’t legalized in the region, it’s crucial to be really attentive in terms of a chosen ad format.
If you don’t want to get banned, make sure you choose the most loyal traffic sources, social media may not be the best choice for you.
Top traffic sources for Gambling offers in Bangladesh
- Push ads: the most reliable source of traffic.
It’s particularly suitable for promoting Gambling offers without encountering restrictions or relying on cloaking techniques. The advantage of push traffic lies in its engagement with real subscribers who willingly receive advertisements, ensuring a loyal audience. Additionally, the affordability of push traffic, with click prices starting at $0.03 for Bangladesh, further enhances its appeal for gambling verticals, consistently ranking among the top performers. - Pop ads: accessibility and assertive outreach.
This format is really well-suited for gambling offers targeting the Bangladesh market. The aggressive nature of pop ads aligns with the interests of the Bangladesh audience, known for their active engagement in casino games. Moreover, the cost-effectiveness of pop traffic allows for a reduction in campaign expenses while maximizing return on investment. With minimal setup requirements, pop ads offer a straightforward approach to launching campaigns, requiring only a casino link and basic targeting to initiate profitable endeavors.
Creatives approaches for Bangladesh gamblers
Apart from usual recommendations about localizing and translating creatives for a specific GEO, we’ve collected some unique approaches specifically for gaining Gambling traffic in Bangladesh.
- Use slots and popular bonuses.
As the GEO is not the richest one, the main motivation is about actually earning money, so make sure your offer looks as luring as possible. Mention lucrative bonuses and easy-to-earn games like slots and spin wins, this is the best way to attract players there.
- Apply popular game names.
Very similar, but you need to research the exact names of games that are popular in the region, like “Crazy Time” in Bangladesh, this will add credibility to your offer. You can also show excitement from the game and national symbols.
- Show bloggers and real-life gameplays.
People love watching famous people play casino and win, this creates a sense of reality and the possibility of getting money from the game. Make sure you show local influencers or even ordinary people streaming their gameplays!
- Implement gender-based approaches.
When researching your audience, you can use separate approaches for men and women. For Bangladesh in particular you can use pics of beautiful women both for Betting and Gambling ads together with personalized “messaging” approaches, as the prevalent category is men. You can test women audience as well, but use another approach from the list.
With landing pages, everything’s also quite simple. The first and foremost rule is to stick to simplicity! Registration form on a landing page is totally a “yes”, just make it as easy as possible, no more than five fields.
Another important fact for lower income countries like Tier 3 is to add bonuses on a welcome page. This is a good way to catch attention and attract more gamblers from the country, always use it!
Setup and optimization hacks for Gambling offers in Bangladesh
Now that you know all about the sources and creatives for Gambling offers in Bangladesh, let’s learn how to actually set up and optimize the campaign.
Top 7 hacks on campaign setup and optimization
- Use the Performance Mode algorithm from the very start. This way you can promptly target converting sources while the algorithm optimizes your campaign automatically and adjusts to the desired conversion price.
- Incorporate a minimum of five creatives to broaden your audience. The only way to find working approach with high CTR is testing different ads.
- Segment your campaigns into mobile and desktop, recognizing the disparity in traffic costs between the two platforms. Opting for separate campaigns avoids blending traffic sources with differing costs.
- Opt for the optimal bid. Ask for guidance from your account manager when uncertain about how to choose the best bid and a sufficient volume of leads.
- Launch campaigns exclusively on Premium sources. This way you’ll get high-quality traffic with the highest CR and valuable leads.
- Evaluate campaign performance. There you can get comprehensive campaign statistics on various metrics in one place and change bids.
- Optimize campaigns automatically. You can do it via Automated Rules to quickly cut off unnecessary sources and boost profits.
Conclusion
Now you know all the necessary data to launch Gambling ads in Bangladesh, make sure you use it to boost your profits.
Click here to get High-Quality traffic in Bangladesh from Wealth Ideas and skyrocket your ROI in one click!