Looking to attract more traffic to your gambling website in Malaysia? Understanding the key strategies to gain gambling traffic in this region is essential for success.
In this blog post, we will explore effective methods to drive traffic to your online gambling platform in Malaysia. Stay tuned to learn how to reach your target audience and increase your website visibility in this competitive market.
Being one of the most popular GEO for Gambling, Malaysia still leaves some questions unanswered for marketers.
In the article, our team explains how to buy Gambling ad traffic in Malaysia in detail, from target audience analysis to actual setup tips.
Why is Malaysia perfect for Gambling advertising?
Driving Gambling ad traffic in Malaysia is lucrative, though the GEO is not that popular among most marketers yet.
Below we’ll explain why the region is worth your attention.
Lightspeed revenue growth
According to TESTA research, the Malaysian iGaming market will reach 1 billion in 2024, which will indicate a 30% growth of the industry in the region. One more stat that proves it is the fact that an estimated GGR of USD 360 million is expected to be in 2024, a 35.5% increase from 2023.
What’s more, the overall state of the Malaysian economy is improving, it will grow by 4%-5% in 2024. This opens more opportunities for marketers as the amount of payable players also increases.
High spending and interest rate
Malaysians hugely enjoy sports betting, together with slots and poker, an average spend on iGaming per person is $240 in 2024.
The internet penetration is also high in the region, about 97% of citizens have internet access, and according to Slotegator, for 100 people there are 141 mobile subscriptions, so mobile iGaming is quite popular.
What’s more, TESTA claims that the rise of disposable income among the population greatly influences the interest in online Gambling.
Cheap traffic
Let’s face it — Asian markets are perfect for marketers due to the affordability of traffic. The cost is really low, while profits can be quite high.
For instance, the price per click starts from $0.04 for push ads in Malaysia, while for pop ads it’s $4.2 per thousand clicks.
The fact makes Gambling advertising traffic in Malaysia very attractive for both beginners and experienced marketers, make sure you test it.
Peculiarities of Gambling advertising traffic in Malaysia
Who gambles in Malaysia? What are the most popular slot providers? Which payment methods are the most hyped?
Find all the answers in the part and use the info for your campaigns!
Gamblers in Malaysia: stats
It’s mostly men who gamble in Malaysia, with 69% percent of active players, while females are about 30%. The most interested audience is about 25-34 years old, together with the younger generation of 18 to 24 years old. In terms of devices, Androids do prevail, so it’s better to target these types of users. Leading carriers are Celcom, Maxis, and Digi.
Most popular providers and slots
There are three popular games according to CasinoWhat in Malaysia, those are games of dice, baccarat, and slots. We’ve found several popular providers and slots according to TESTA, so that you’d know which offers to choose.
Top 10 game providers:
- Pragmatic Play
- Play’n Go
- Spinominal
- Hacksaw Gaming
- Wazdan
- BGAMING
- NetEnt
- Onlyplay
- Betsoft
- Endorphina
Payment methods to search in Malaysian casino
The most basic payment methods include credit cards like Visa and MasterCard, bank transfers as well as PayPal, Skrill, and Neteller.
Remember that the more payment methods are available, the more players you can attract and retain, so pay attention to the aspect while choosing an offer for Malaysian traffic and search for the wallets and methods we mentioned!
Traffic sources for Malaysian casino Ads
Looking for a reliable source of traffic to promote your gambling brand in Malaysia?
There are several ways to gain Gambling traffic in Malaysia without getting into trouble.
Unfortunately for many marketers, influence and social traffic aren’t tolerated by the government of the region, and in the second quarter of 2024, Malaysian Communications and Multimedia Commission will actively collaborate with authorities to stop such advertising for good.
Luckily, two types of ads have a lenient content policy and aren’t likely to be banned —- push and pop ads.
- Push ads are a perfect option. They allow you to reach a wide audience without worrying about restrictions or using cloaking techniques. With push traffic, you can engage with real subscribers who willingly receive advertisements, ensuring a loyal audience for your gambling offers. What’s more, the affordability of push traffic, with click prices starting at just $0.04 for Malaysia, makes it an attractive option for the Gambling niche.
- Pop ads are another great idea. The aggressive nature of pop ads aligns well with the interests of the Malaysian audience, known for their active engagement in casino games. Not only that, but pop traffic is cost-effective, allowing you to reduce campaign expenses while maximizing return on investment. With minimal setup requirements, pop ads offer a straightforward approach to launching campaigns, requiring only a casino link and basic targeting to initiate profitable endeavors.
From our retrospective analysis, we’ve found that pop and push ads work best for iGaming in Tier 3 countries, making them ideal choices for your Gambling ads in Malaysia.
Best creatives for Gambling ads in Malaysia
Reaching out to a target audience in Malaysia is not a tough task, but it’s crucial to be aware of the most converting approaches.
We’ve gathered four ideas to test for your push ads on Malaysian traffic.
- Lucrative bonuses.
Though the income in the region grows, it can hardly be called a rich one. For this reason, applying bonuses on your texts and images is certainly a good strategy for any Malaysian offer. You can also use CTA and urgency to draw attention to a specific product.
- New games.
Users there enjoy different kinds of slots and other captivating games, so a colorful pic of a new activity can attract many users. What’s more, using locally popular games is certainly a go, especially if there are famous mascots on the creatives.
- Safety guarantee.
As online Gambling activities aren’t legal in the region, many players don’t risk participating in new casino brands’ games. Assure that your casino takes care of their safety and offers complete anonymity or proven payment methods.
- Popular payment methods.
Show what kind of wallets or alternative payment methods your casino offers. This is also connected with safety as not all the players are willing to pay from their credit cards, so assure them that you have more than one secure payment method, like e-wallet, for instance.
In terms of landers, everything’s quite classic — simplicity is the key. The registration form needs to be no more than 5-6 fields, and the process itself shall be clear. You can list bonuses or payment methods somewhere in a visible place, in case your potential client is hesitant!
Tips for Setup and Optimization for Malaysian Gambling Ads
Now you know almost everything about Gambling traffic in Malaysia, let’s look into the essential setup and optimization process.
Must-do hack on setting up Gambling campaigns:
- Utilize the Performance Mode algorithm. This way you’ll target converting sources with 0 effort while allowing the algorithm to automatically optimize your campaign and adjust to the desired conversion price.
- Diversify your creatives by incorporating a minimum of five images or landers. That’s the best way to expand your audience. Testing different ads is the key to finding an effective approach with a high click-through rate (CTR). For push ads you can use various images, while for pop ads it’s better to incorporate various landers.
- Segment your campaigns into mobile and desktop. There’s a difference in traffic costs between the two devices. Running separate campaigns prevents mixing campaigns with varying costs.
- Choose the best bid. Seek guidance from your campaign manager when unsure about selecting the best bid and achieving a sufficient volume of leads
. - Focus on launching campaigns exclusively on Premium sources. If you wish to obtain high-quality traffic with the highest conversion rate (CR) and valuable leads, this group is your go-to.
- Automate campaign optimization through Automated Rules. This is the top idea to swiftly eliminate unnecessary sources and enhance profits using your own rules.
Conclusion
Launching Gambling ads in Malaysia is not a hard task if you know how to do it properly, and now you actually have all the necessary knowledge!
If you need help launching gambling ads, don’t hesitate to get in touch with us.