It’s vital to remember that each vertical has its own peculiarities, and Online Gambling is not an exception. When we talk about Gambling, it is important to take care of all the stages, as at any point the user may lose interest or decide that your offer is not profitable enough.
After all, the target audience of this vertical is gamers, who are usually quite impulsive, and first impressions matter to them. Therefore it is necessary to lead them to the first purchase at this stage and make it gently.
For gambling ads, we believe the following funnel shall work best — creatives, pre-landing, and landing page.
Let’s briefly analyze each element, and discuss its role in customer retention.
- Creatives: It is crucial to use at least 5-10 creative ideas for online gambling to segment the audience and test all possible approaches. This is the first stage of the funnel, it should attract the user’s attention as much as possible and inspire genuine interest.
- Pre-landing: You can use different options to keep the player’s attention, but it’s a necessity to entertain him and allow him to feel like a winner. It will ignite his desire to continue playing.
- Landing page: At this stage, you have already attracted the client and he is ready to make a purchase, so you should make sure that the landing page is as convenient and user-friendly as possible for him. At first sight, it should be obvious how to make a deposit and get a bonus.
Now that you know how to attract a potential iGaming client, look at specific examples of gambling creatives, landing pages, and pre-landings!