Nowadays, marketers prepare push ads for betting according to several scenarios. We can divide them into events (tied to a large match) and general ones. They serve to generate new players for bookmakers outside of major events.
Examples of push-ads creatives for Betting
1. WOW-push
Such a push is designed to surprise the user, to awaken inner greed. Well suited for those to lure newbies and those who have little experience in Betting.
WOW-push can lead to the pre-landing page with a success story. We can also use pseudo-news about how someone won a large amount of money from this broker.
2. Event push
These kinds of push notifications are created for certain events on the sports calendar.
The push will work well if you use familiar brand elements such as logos. Place team players or club emblems on the main push image. These are the most effective creatives. But even they will not work if your push base is very far from the rates.
An event push should lead to a specific match page on the broker’s side, without pre-landers.
3. General bonus push
The essence of this push is to promote a specific brand/operator with enticing creatives. The average player registered in more than 5 brands, as they are always looking for better terms/odds. It is this brand advertisement that attracts them.
The general bonus push should lead to a large beautiful landing page with bonuses. The next step is registration.
If you find good push notifications in the spy tools, don’t copy them! Take an idea and redraw it to something similar.
Pre-landing pages and landing pages with push should form one logical funnel. Moreover, the logic of the funnel should be clear.