How To Create Effective iGaming Ad Campaigns

We have collected examples of Gambling ad creatives that will be relevant for years to come.

In this article, the Wealth Ideas team will tell you how to choose the top creatives for Gambling ads and share examples of landing and pre-landing pages.

Who is the target audience of Online Gambling?

When we talk about online Gambling, it is difficult to identify the target audience very clearly. Of course, there is general demographic data that can be used for testing Gambling ads.

According to statistics, the demographics of Gambling players mainly consist of men aged from 21 to 35 years. However, it is crucial to do your analysis based on the data on the desired GEO.

For example, in Australia, the same number of men and women are interested in online gambling, while in Canada, the audience of this vertical is very young, usually players age starts from 18 years old.

When testing, you should pay attention to different age and gender groups, and make Gambling creatives for your ads using several approaches in order not to miss an important segment of your audience.

For example, elderly people used to be in the minority, because they preferred classic casinos. But when the COVID happened, they also started to be into the online Gambling industry.

What are the most popular geos for Gambling?

As we’ve said before, the target audience heavily depends on GEOs, so we’ve made our top countries for Gambling ads.

The best geos for Gambling:

• USA,
• Canada,
• Brazil,
• Poland,
• Germany,
• Russia,
• India,
• Indonesia,
• Vietnam,
• Bangladesh,
• Japan.

How to Create An Effective iGaming Funnel 

It’s vital to remember that each vertical has its own peculiarities, and Gambling is not an exception. When we talk about Gambling, it is important to take care of all the stages, as at any point the user may lose interest or decide that your offer is not profitable enough.

After all, the target audience of this vertical is gamers, who are usually quite impulsive, and first impressions matter to them. Therefore it is necessary to lead them to the first purchase at this stage and make it gently.

For gambling ads, we believe the following funnel shall work best — creatives, pre-landing, and landing page.

Let’s briefly analyze each element, and discuss its role in customer retention.

1. Creatives. It is crucial to use at least 5-10 creative ideas for online gambling to segment the audience and test all possible approaches. This is the first stage of the funnel, it should attract the user’s attention as much as possible and inspire genuine interest.
2. Pre-landing. You can use different options to keep the player’s attention, but it’s a necessity to entertain him and allow him to feel like a winner. It will ignite his desire to continue playing.
3. Landing page. At this stage, you have already attracted the client and he is ready to make a purchase, so you should make sure that the landing page is as convenient and user-friendly as possible for him. From first sight, it is obvious how to make a deposit and get a bonus

Now when you know how to attract a potential client, let’s look at specific examples of gambling creatives, landing pages, and pre-landings!

Top 6 ideas for Online Gambling ad creatives

There are many different approaches to making the best gambling ad creatives, we’ve collected the most effective ones for you:

• Personalization.

When you address a person directly, the impression of personalization is created, and even the most skeptical user may become interested in a potential winning. Such creatives work well for push ads, because the user actually receives a personal notification.

• Win-Win Game.

Show that your offer is different, you can use various exclusive bonuses. For example, a “win-win lottery”, it shall work as everyone loves gifts!

• Storytelling.

One of the most popular techniques is telling the story of an ordinary man who won. It is crucial to illustrate such creatives with an appropriate image to gain the user’s trust. Use names from the desired GEO, for example, lifeguard Joe from New Jersey.

• Call to action.

Mark both visually and in writing what exactly you want from the user. Use the imperatives! You can also emphasize on urgency to create exclusivity. To do this, make use of “today”, “just now”, etc.

• Ask questions.

Focus on the issues that may potentially interest your audience, most often it is a desire to make money quickly. Immediately provide an answer to the question on your push.

• “How to …?”

When you use such a header, it’s guaranteed that you’ll get a high CTR. The thing is that such questions promise a person some education and, accordingly, arouse strong interest.

Important: If you want to segment the audience by gender, you can use more specific creatives for gambling. For example, men will be most interested in photos of attractive women who surround the winner of an online game.
And women are more likely to click on a push ad about the story of a successful housewife who has hit a big jackpot in a casino. Another converting approach is to show happy people who enjoy their winning.

NOTICE: If you need help launching your iGaming Advertising Campaigns, kindly get in touch with us today.