Gambling traffic in LatAm has been the juiciest piece of the iGaming market for about two years.

Legislation changes, new promising regions appear, and profitability is growing. Gambling revenue in LatAm is expected to reach $3.4 billion in 2024.

How do you buy Gambling ad traffic in LatAm and overcome competitors while boosting your revenue?

Our team knows the answer and is ready to reveal it in this full guide on LatAm traffic, stay tuned!

Is Gambling ads traffic in LatAm worth the fuss?

In short, yes, Gambling ads traffic in LatAm is worth the effort.

Yet we don’t like to be unfounded, let’s look at the reasons that will persuade any marketer to drive traffic to Gambling offers in LATAM.

Huge Gambling player base

The amount of active gamblers is usually the main factor of GEO choice for gambling marketers, and Gambling advertising traffic in LatAm is huge. Only for Brazil, there are 7857 daily casino visits, and it’s the number one iGaming GEO by visits globally, surpassing the United Kingdom.

Furthermore, this doesn’t apply to just casinos, betting sites are also extremely popular among users in LATAM. For instance, since the betting legislation in Colombia in 2016, there have been over 5 million users in 2023, in comparison to only 250k users in 2017, which is more than a skyrocketing growth.

Legalization boost

It’s not only Brazil that allows iGaming in LATAM, but also Argentina, Colombia, and Mexico that have specific laws regulating Gambling activities. What’s more, Costa Rica and Panama allow international players with an operating license, while Peru is in the process of iGaming law development.

Constant research of LATAM iGaming laws is the best strategy, you can regularly check news of the region not to miss any legal updates and choose the best region for launching your campaigns.

Internet and mobile penetration growth

This may be an obvious point for developed countries, yet for LATAM the rising penetration of mobile devices and the internet meant a lot.

Over 70% of the population in Latin America possesses a smartphone, and smartphones account for 60% of internet traffic. This trend presents significant opportunities for mobile sports betting.

Additionally, given that a majority of bets are placed via mobile devices as well as deposits in online casinos, the role of smartphones is crucial. Notably, the number of smartphone users in Latin America has surged by 91% since 2019.

Best GEOs for driving Gambling ads traffic in LatAm

Globally, you can choose any LATAM region and test it, but if you wish to ensure that your profits will be high, it’s better to bet on legal regions: Brazil, Colombia and Argentina.

Let’s have a look at the region’s legal system in terms of iGaming, popular payment methods, and target audience.

Colombia

Colombia was the first in the region to legalize and license online gambling in 2016. This approach has led to economic growth and increased tax revenue that supports the country’s healthcare system.

It has a regulated online casino market overseen by Coljuegos, the licensing authority. It ensures compliance with Responsible Gaming standards, while the National Council of Games of Luck and Chance advises on socio-economic policies and operational guidelines for gambling businesses.

As of 2019, the sector included 20 national and around 360 local betting operators, 15 lotteries, and over 2,600 gaming establishments. Although only 17 operators provided online services, they generated 35% of the market’s turnover.

Payment methods for online casinos in Colombia

In Colombia’s online casino sites, you can use various payment methods.

These include credit and debit cards from brands like Visa and Mastercard, as well as local options like Éxito and Codensa.

Users can also make bank transfers mainly through PSE, and use digital wallets and cash services like Efecty and Daviplata.
Additionally, international credit cards like American Express are accepted, along with cash payments through services like Baloto and Banco de Bogotá.

iGaming players stats in Colombia

We checked official stats at iGaming Columbia and collected the most relevant data on gamblers and bettors.

Age: 18-65
Population that plays: 55%
Average revenue: 261 million euro
Average revenue per user: $690

Brazil

Brazil boasts the largest gambling market in LATAM and is the biggest regulated market worldwide, especially when compared to the regulations in the US and strict controls in major Asian markets. The annual turnover from gambling in Brazil is estimated at around 10 billion dollars.

In 2018, Brazil began drafting a law to regulate gambling, after years of legislative delays, significant progress was made in 2023 when the president approved a new comprehensive law in December 2023. This law allows for both online and physical sports betting.

When considering all gaming types, including casual games, Brazil ranks fifth globally. Real-money gaming has seen impressive growth, with over 100 million participants. The most popular gambling activities are lotteries, sports betting, and casino games.

Online Gambling Payment Options in Brazil

Most popular options for Brazil include Pix, Sodexo, and Boleto. However, there are limitations on the use of debit and credit cards for online gaming activities in the country.
To improve user experience, look for online casino sites that use electronic wallets like Pay4Fun and Evino. They are really popular among users.

Gamblers demographics stats in Brazil

According to start.io stats, there are several main characteristics of Gambling players, we’ve gathered them below.

Age: 18-34 on average
Gender: mostly male
Carriers: Claro, Vivo, Oi

Check out the full guide on Brazil here, from creatives to traffic sources!

Argentina

Argentina’s gambling regulation stands out in Latin America due to its decentralized system, where each province sets its own rules.

After the National Lottery monopoly ended in 2018, Buenos Aires Province became one of the first to regulate online gambling in March 2019. This made other provinces like Corrientes, Mendoza, and Santa Fe to quickly establish their online gambling frameworks, especially during the pandemic, as a response to rising illegal betting and the need for legitimate options.

Currently, 17 of the 23 provinces and the Capital City of Buenos Aires have implemented some form of gambling regulation. Argentina’s federal structure allows each province and the city to control online gambling, with the general rule being that online gambling is prohibited unless permitted locally.

Most frequent payment types for gamblers in Argentina

Online casino payments are usually made through Paysafecard, Neteller, Skrill, and Ukash.
Other popular options include PayU, PagoFacil, Rapipago, MODO, and Mobiamo.

Gamblers in Argentina: main stats

Start.io stats highlight several main peculiarities for gamblers in Argentina crucial for affiliates’ marketers knowledge.

Age: 18-34 on average
Gender: mostly male
Carriers: Claro, Personal, Movistar
Devices: Android

Top 3 traffic sources for LATAM iGaming market

As the LATAM region is really attractive for most marketers, it’s crucial to choose the safest source of traffic not to get banned and get great volumes.

Our team has made an extensive analysis of sources and highlighted two main traffic channels that convert and don’t have any restrictions on any creative or text — Meta, push, and pop ads.

Meta Ads: Facebook and Instagram

Facebook Ads: Facebook is used to target a wide audience with interests in online gaming, sports, and entertainment. You can utilize Facebook’s robust targeting options to segment audiences by behavior, demographics, and interests. Carousel ads and lead-generation forms can be implemented to encourage sign-ups directly from the platform.

Push ads

Push ads are one of the most reliable ways to drive traffic, especially for promoting Gambling offers. They don’t face many restrictions and don’t require complicated techniques like cloaking. The key benefit of push traffic is that it engages real subscribers who have opted in to receive advertisements, creating a loyal audience.

Pop ads

Pop ads are another excellent option for gambling offers, particularly in the LATAM market. Their aggressiveness captures the attention of users who are already interested in casino games and sports betting.

This approach not only resonates with the audience but also helps keep campaign costs low while maximizing returns. Setting up pop ads is easy; you only need a casino link and some basic targeting to get started.

Converting ad creatives ideas for LATAM Gambling offers

There are many various approaches to successful Gambling ads, we’ve collected the ones that really work on push ads according to our experts.

Use football for Betting ads.
In LATAM, football is the most hyped sport, so we’d recommend looking for events in this field and using it in your push creatives. It can be the pic of the most famous player in the exact team, or several most popular football teams in the region faced against each other.
Personal message.
You can craft an ad that reminds of a personal message, notifying a user about upcoming betting events, bonuses or lucrative offers. You can also show money, players or events on your banners to be more persuasive.
Apply brand name and colors.
In general, it’s worth using creatives in the style of the landing page or close to it. For example, you can make an ad with Cristiano Ronaldo on the entire banner and the call to action, using the color and name of your betting brand.

Highlight famous slots.
Research hot or top 100 slots in this or that region for your brand and other famous casinos, and mention them on your banners, highlighting possible bonuses and entertainment. Use bright and colorful banners with an imitation of real games!
Implement calls to action.
Urgency or limited offers also work well in the LATAM region, you can imply that the bonus works today only or the game ends soon and it’s crucial to place bets right now. Apply exact figures and first deposit sums.
Localize your creatives.
Translate your push ads into Spanish properly, using national mascots, flags for sport ads or most popular payment methods in the exact region to attract only relevant audiences.

For pop ads you can apply several main approaches for landers and pre-landers.

First of all, gamification elements with slots on pre-landers are eternal and convert really well, luring users with potential entertainment.

In terms of landers, combine all the crucial elements of a casino or betting site on one lander — show payment methods, upcoming events, slots, and don’t forget about a simple registration form.

5 main tips for launching Gambling ads in LatAm

Launching gambling ads in Latin America (LatAm) can be a lucrative venture, but it requires careful planning and execution.

Here are five main tips to consider:

Understand Legal Regulations
Each country in LatAm has its regulations regarding gambling. It’s crucial to familiarize yourself with the legal landscape of the specific countries you are targeting. Ensure that your ads comply with local laws to avoid penalties and ensure a smooth campaign.
Utilize Effective Ad Formats
High-quality ad formats such as push and pop ads are particularly effective in LatAm. To maximize visibility, consider using a mix of native traffic sources and domain redirects.
Leverage Performance Algorithms
Implementing a Performance Mode algorithm can significantly enhance your campaign’s efficiency. This algorithm optimizes your ads to target converting sources automatically, helping you achieve your desired conversion price more effectively.
Focus on Creative Assets
The success of your ads often hinges on the quality of your creative assets. Use at least five images for push ads or multiple landing pages for pop ads to capture the audience’s attention. Engaging visuals and compelling calls to action can drive higher engagement rates.
Engage with Influencers and Streamers
Collaborating with local influencers and streamers can amplify your reach and credibility in the market. This strategy not only helps in building trust but also taps into established audiences that are more likely to convert.

By following these tips, you can effectively navigate the complexities of launching gambling ads in the diverse and rapidly growing markets of Latin America.

Check out more GEO-oriented manuals

If you wish to get more data on other regions and launch successful Gambling ads,
check out more guides:

Conclusion

Now you have the full guide on Gambling ads in LATAM with all the insights necessary for both experienced marketers and newbies.

Launch your LATAM gambling ads with us to get increased ROI today!

How to Launch Gambling Ads in Latin America