The effectiveness of native ads for Gambling and Betting promotion is hardly covered in the affiliate marketing industry. But how reasonable is that?
What if native traffic becomes one of the most effective tools for online casinos and sportsbook promotion? Let’s figure it out!
In this article, we will overview the place of native ads for iGaming promotion, popular GEOs, and approaches, along with providing useful tips on advertising with native ads!
Why you should consider native ads to promote Gambling
The entire 2023 online Gambling industry has been showing extreme growth, followed by a decade of evolution. The global iGaming market is valued at $88 billion by 2023, and about $125 billion by 2030, with an annual growth rate of 9%!
Thus, the field seems more and more attractive for entrepreneurs. But with such extreme growth, the industry gets fiercely competitive, along with an arms race for better advertising and retention approaches.
Is there a way to enter the field and handle the competition? Try native ads to promote online casino and betting brands!
Native advertising, or native ads — is an ad format that gets integrated into the website content it’s placed as seamlessly as possible. Unlike banners, native ads don’t annoy users and can be easily recognized as non-advertising content worth paying attention to.
Native ads are a very efficient tool that allows for the promotion of offers avoids banner blindness, AdBlock filters, and shapes positive brand recognition.
The native traffic payout model is CPC (cost per click), which means that every click on the ad is paid for.
To get the maximum out of promoting Gambling via native traffic it’s required to know exactly why this ad format is so effective for this niche. As for the beginning of 2024, there are already positive tendencies that will play in favor of native traffic in Gambling and Betting.
Let’s take a look at them!
1. Legal regulations of online Gambling and Betting activities
As for the past couple of years, the online Gambling industry slowly but surely goes legal all around the world. Every year new regulations are being introduced, allowing Gambling and Betting even in those regions where such activities were prohibited for a long time.
For example, in 2023 the United Arab Emirates established a new regulatory body facing the upcoming Gambling legislation in the country. After the legalization, it is expected that the United Arab Emirates will earn about $6.6 billion a year, which will make the region one of the most promising and profitable in the world!
The legalization has started as well in Brazil, one of the most profitable regions of 2023! Since December 2023 the regulations law has been approved by president Lula da Silva and now Gambling and Betting activities are legal there if the operator has the local licence.
Also it happened that Japan, where Gambling and Betting activities have been partly legal since 2018, has announced the first casino area realisation in the next 5 years! It’s well-known that with such areas comes the spreading of iGaming, so Japan will potentially become the biggest market in the entire Asia!
2. Introducing AI tools to examine online Gambling and Betting audience
Development and benefits of AI and machine learning haven’t been walked by the online Gambling industry. Starting with utilizing ChatGPT to make text and visual creatives, and finishing off with landing page generation and audience analysis. It’s shown clearly that AI tools helped to examine the audience better and improved the online Gambling marketing side!
In turn, the in-depth examination of the audience will help to better figure out the working strategies in online Gambling advertising via native ads. Native ads are expected to target the audience with the most organic approach, presenting the product without making a notice of the paid side of it.
Considering all the data on real-time players’ demands, preferable slots, and pattern recognition, native ads can be seen as a very efficient way to promote online casinos to a bigger audience!
3. The Online Gambling audience is switching to mobile devices
Last but not least — online gambling players are transferring such activities to their mobile devices.
According to three statistical reports made by Gitnux, for the past years, it’s made known that 22% of online gambling is done on mobile devices. Also, they showed that Mobile gambling was projected to generate around 59% of the total online gambling revenue. More to that, even back in 2019 it was already visible that about 50% of sports bets were placed through mobile apps. And these trends are on the go!
What to consider while using native ads to promote online casinos
Apart from the trends that favour native traffic for online Gambling, it’s required to understand where, how and what’s better to use to profit from this ad format.
Wealth Ideas Agency has been providing its clients with quality native traffic for years. Thus we managed to get enough data to define the best strategy for promoting online Gambling on native traffic.
Now we will share the best-converting GEOs for online Gambling advertising on native ads, peculiarities generating creatives for such format and niche, as well as give some tips to increase your CR and boost the results of native ads campaigns!
The best GEOs to run native ads for online Gambling
According to RichAds’ inner statistics, Gambling traffic covers enormous traffic volumes in almost on every GEO and ad format. But some GEOs, due to certain tendencies or other reasons, perform to the top!
For example, Brazil, which has started Gambling legislation relatively just recently, but the region is considered to be a discovery of 2023, in terms of profits! As for beginners, this GEO can be a bit too complicated to profit from that easily, but for everyone ready to test their skills — the treasure is waiting!
Speaking of Asia, this region has been balanced regarding general online Gambling trends. But since very recently the situation has changed and apart from India, Indonesia, and Bangladesh the top traffic volume placed on native ads has gone to Vietnam. Even now Vietnam is the leader of total native traffic run on Gambling and Betting. The Philippines remains stable, being the sure-thing market for affiliate marketers.
Creative approaches to promote online Gambling via native ads
Native ad approaches differ from the rest of the ad format since they must remain discreet and adaptive to the website content. That is why the creatives must be appropriate — eye-catching, but not repulsive.
3 main approaches to making creatives for online Gambling advertising on native ads:
Reflecting news format
This is the most popular and effective approach to native ads promoting online casinos. Usually, it’s in the form of breaking news “Casino expert revealed a profit strategy”, or “Casino slots developers spilled a key to win”.
There’s always room for GEO targeting elements in the online Gambling ad, such as “Triumph over Wellington’s casino: a new strategy for non-stop wins uncovered!” The main idea is to look like potential clients given to share some privileged knowledge, but not a paid ad.
Smell of bonuses
Mentioning bonuses organically is the best way to utilize native ads for online Gambling. But it’s required to let them keep the discreet format, such as “Top 10 online casino sites with the best bonuses”, or “Why does this online casino give away big bonuses for newcomers?” Such messages can easily provide your native ads campaign with high CR, and remain authentic.
Clickbait headlines
Clickbait headlines don’t always mean a sensation, they only need to draw the attention of a potential client. For example, this might occur in low-key scandalous topics like “If gamblers knew this trick, they wouldn’t stop winning…”, or “Wellington’s casino didn’t ban players even after millions won!” This approach aims to make clients read the article, drawing their attention.
Tips to set up and run successful native ad campaigns
Native ads, designed to blend seamlessly with the content of a platform, offer a less intrusive and more engaging way to reach your target audience.
Here are tips to help you create and run successful native ad campaigns:
1. Know Your Audience:
- Understand their interests: What topics and content do they engage with most?
- Identify their pain points: What problems or challenges are they facing?
- Determine their goals: What are they trying to achieve?
2. Create High-Quality Content:
- Write compelling headlines: Grab attention with a strong headline that promises value.
- Develop informative and engaging content: Provide a solution to your audience’s problems or address their interests.
- Use visuals: Images or videos can enhance the appeal of your ad.
3. Target the Right Platforms:
- Choose platforms where your audience is active: Research which platforms align with your target audience’s demographics and interests.
- Consider the platform’s guidelines: Ensure that your ad complies with the platform’s specific requirements and policies.
4. Track and Measure Performance:
- Set clear objectives: Define what you want to achieve with your campaign (e.g., increased website traffic, lead generation, sales).
- Monitor key metrics: Track metrics like click-through rates, conversion rates, and cost per acquisition.
- Analyze and optimize: Regularly review your campaign’s performance and make adjustments as needed.
Conclusion
Native ads for Online Gambling and Betting promotion is not just a whim of the moment, but an efficient funnel of utilizing a performing ad format for a well-converting niche. Native ads can become one of the most profitable ways to promote iGaming offers as the industry grows and spreads!
Wealth Ideas Agency provides the opportunity to not waste your time waiting for the moment when native ads become a popular well-discussed way to advertise online casinos. Start your native ads campaign on quality traffic With Wealth Ideas Agency!