To open a Facebook ad account for iGaming and RMG (Real Money Gaming) advertising, there are specific steps and requirements you need to follow.
Here’s a guide to help you get started:
Understanding Facebook Ad Account Hierarchy
Before diving into the process, it’s important to understand the hierarchy of a Facebook ad account. Facebook’s advertising platform consists of campaigns, ad sets, and ads. The campaign is at the top, the ad set is in the middle, and the ad itself is at the bottom.
Restricted Categories
Facebook has specific limitations on advertising certain items, including drugs or tobacco, supplements, weapons, and financial products like auctions and loans, regardless of their legal status.
Applying for Approval
If you are advertising competitions, draws, or any other type of gambling product on Facebook, it is likely that you will be asked to apply for advance approval of your advertising account.
The process involves completing the Online Real Money Gaming (RMG) Application form and the Facebook RMG Questionnaire.
Prior written approval is required from Facebook before it will onboard advertisers offering RMG.
Applicants for advertising approval must select the region where they wish to advertise and state the domain name that they intend to use. They must also explain in the RMG Questionnaire how they will prevent unauthorized players from accessing their website (e.g., those who are underage or outside the authorized territory) and explain how the activity is legal.
RMG License and Approval
To advertise competitions on Facebook and Instagram, your website must be live and you must have RMG approval.
Without an RMG license, your ad account may be suspended, and you won’t be able to advertise again until your account is reinstated.
It’s important to note that Facebook has been cracking down on ad accounts that are not RMG approved.
Additional Considerations
Approval for advertising is granted for specific URLs and territories. Advertisers must follow all applicable laws, including targeting their ads in compliance with the minimum legal age at which individuals may use and be targeted with ads or content relating to the advertised activity in the applicable territory.
If you would like to advertise new URLs or target additional territories, you must submit a new request for approval.
I hope this information helps you in opening a Facebook ad account for iGaming and RMG advertising! Let me know if you need any help with this.
Opening a Facebook ad account specifically for iGaming and RMG advertising
- Facebook Advertising Restrictions: Facebook has strict advertising policies concerning iGaming and RMG. These products typically require pre-approval from Facebook before you can run ads.
- Pre-approval Process: The pre-approval process involves submitting detailed information about your business, licensing, and target audience. It can be complex and time-consuming, with no guarantee of success.
- Alternative Platforms: Some advertising platforms specialize in iGaming and RMG advertising. These platforms may have less restrictive policies compared to Facebook.
Here are some resources that might be helpful:
- Facebook Advertising Policies: https://www.facebook.com/business/help/488043719226449 (Search for “Gambling and Games”)
- Meta Legal Opinion for RMG: https://artaevatlaw.com/video-games-mobile-apps/ (Discusses the need for legal counsel)
Important Note:
- Legal Compliance: Advertising for iGaming and RMG can be subject to various regulations depending on your location. It’s crucial to consult with an agency specializing in gambling advertising to ensure your advertising complies with local regulations.
By following these guidelines and seeking legal advice, you can explore advertising options that adhere to ethical and legal practices.