Online advertising is hard. And it’s getting harder day by day.

Ask any advertiser, and he will tell you so.

Although iOS14 updates affected the industry like Putin’s war cries affected the global supply chains, most would agree it’s not the hardest thing to face.

If you probe an advertiser enough, the hardest thing is the maintenance, upkeep, and procuring of ad accounts to run ads; smoothly, at scale, and without any interruptions.

The situation is so bizarre, that services offering accounts charge more than services offering to manage and run ads.

Ad accounts are prime advertising real estate. We understand that and the pain you (the one who lost their ad account) are going through.

The Pre-Lander Method

How to Run Ads For Grey Niche With This New Method

Over the years, we’ve come up with many industry-defining methods that continue to be used by marketers & our clients to this date.

One of them was the Chatbot method that helped advertisers run any kind of ads. It was hugely successful, especially with our Crypto, Forex, and Gambling clients.

The Chatbot method simply was a bridge connecting the Facebook ad and the ‘money’ site, bypassing the Facebook reviewer as the website URL was presented after the conversation was initiated.

It worked great and still works great. However, before this method (& even today) people used cloakers.

The biggest advantage of a Cloaker is the higher conversion rate & the biggest disadvantage is the frequency of account bans.

For some, the higher conversion rate justified the headache of the account ban. But for most, with the rising account prices, the complexity of procuring & maintaining the ad accounts, and combined with the difficulty of advertising blackhat services, it was a complete deal breaker.

Chatbot solved the second issue, almost entirely. It also produced leads that were great for follow-ups & retargeting campaigns. Something, a Cloaker cannot do.

However, it did lead to lower conversion rates compared to direct advertising. The primary reason was the unusual user experience. The user had to leave Facebook after entering into a Messaging channel. That was odd and we knew that.

However, the success of the method & the potential of advertising on Facebook (and Instagram), made it a sweet deal for a lot of advertisers.

But we wanted more, and we believe we did find it.

Why The Pre-Lander Method

Pre-Landers solve 3 main issues:

Frequent account bans
Lower Conversion Rates
Unusual User Experiences

By maintaining the bridge between the ad & our ‘money’ site, like the Chatbot, it solved account bans immediately.

Offering a pin-pointed, very visible CTA solved both the conversion rates & the odd conversion flows.

Now user knows what to do exactly when they land on our ‘pre-landers’ i.e. click the button and visit the website.

Pre-landers are also cheaper to design & develop. Thus the client saves money.

Although, pre-landers have been used before in the affiliate world. Ours are much simpler and are very clear in what we want the user to do.

The selling is done via the ad, the conversion happens on the ‘money’ site.

Bonus Method

Double Cloaking

Since it’s blackhat, the Pre-lander method or any other method will not be able to 100% eliminate the risk of account bans.

However, by cloaking the link on the pre-lander, you can further secure your links. We believe it’s overkill but works for the paranoid marketer.

Cloakers vs Chatbots vs Pre-Landers

Pre-Lander Examples

Scroll till the end to get some of our top-converting landing page examples

About Wealth Ideas

Wealth Ideas has been offering a full suite of Blackhat advertising services since 2010. We not only offer ad management but accounts, payment methods, chatbots & landing pages. We also accept payments via Crypto.

Here are some of our previous blackhat campaigns:

Our managed ad services and Concierge service pricing can be found here.

Get started with your project by either messaging us here or getting a quick quote for yourself.