How to Run an Effective Push Notification Ad Campaign

To run push notification ads, you need a specific set of tools: a tracker, a domain, a designer, a layout designer, and an advertising network. These tools are important for running ads, especially for marketers who use push traffic. Using this set of tools can help you save a lot of money compared to using outdated methods, proxies, or multiple accounts.

However, not everyone is capable of effectively putting together and using all these components correctly. It’s common to make the mistake of choosing a tracker without considering how quickly it updates the statistics, which can result in wasting your advertising budget. Similarly, some people spend $150 on a domain when a $10 domain would be sufficient for the advertising campaign.

It’s also easy to come across someone who claims to be an expert but delivers a poorly designed landing page. Additionally, while it might seem simple to send a few thousand bots to an offer through an unverified advertising network, in reality, it’s more complicated than it seems at first.

What Tools Do You Need to Run Push Notification Ads?

Our team has a lot of experience in working with push notifications — we have personally encountered all of these situations. Today, our team will share some valuable insights that can help affiliates save time, money, and frustration. If you’re interested in learning how to select high-quality tools, hire the right freelancers, and effectively launch an advertising campaign using push notifications, then this article is perfect for you.

Tracker

Where to find: Google search engine, affiliate forums, and chat groups.

A tracker is an essential tool for working with push notifications. It tracks conversions, distributes traffic, and provides valuable information about incoming leads such as their IP, GEO, device, platform, and more. This information is crucial for optimizing advertising campaigns and directing investments where they are most likely to yield results.

With a lot of trackers available on the market, it’s easy to feel overwhelmed with options. To make the right choice, let’s first consider the type of tracker. There are cloud-based trackers and server-based trackers.

• Cloud-based trackers: Cloud-based trackers are suitable for working with small volumes of traffic from around the world. These solutions typically have a limited event threshold, often up to 100,000 events during the testing phase. Anything beyond this limit may incur additional charges. On average, the monthly cost for a cloud-based tracker is around $30.
• Server-based trackers: Server-based trackers are a great option for advertising campaigns targeting specific regions with a high volume of audience flow. These trackers have servers located in specific GEOs, allowing them to handle user influx from nearby areas more effectively. Generally, there are no event restrictions with server-based trackers, but the costs involve purchasing and installing servers on-site. Typical monthly costs for a server-based tracker start at $90.

If you work with us, you don’t have to search for a tracker on your own. Suitable tracker options will be provided by your manager, who is assigned to each client. Your manager will assist you in selecting a solution that fits your budget and aligns with your goals.

Domain

Where to find: You can find domain registrars on the internet for domain selection.

The choice of a domain plays a huge role in determining how the website is perceived, especially the landing page that will be hosted at that address. For instance, if a buyer purchases a domain that was previously associated with fraudulent activities or violations, it can lead to restrictions on advertising campaigns by platforms like Facebook, which is a major traffic source for advertisers. Therefore, it is advisable to always check the history of a domain name before acquiring it.

When it comes to buying domains, there are two main options: expired domains or new domains.

• Expired domains: Expired domains are preferred by websites that receive high volumes of traffic from platforms like Facebook or Google Ads. These domains can be quite expensive, costing hundreds or even thousands of dollars. However, they are considered great investments because they often have a good level of trust and authority, having previously ranked well in search engines.
• New domains: New domains are a more affordable option, particularly suitable for push notifications. These domains typically cost around $5 to $10 per year. Since they are relatively new, they haven’t accumulated a significant amount of data or trust on the internet. However, this is not a major concern for networks other than Facebook and Google Ads, as they are not as reliant on domain trust.

Prices for domains are influenced by various factors, including the history of the registrar, the domain itself, and the domain extension. International extensions like .pro, .com, and .net tend to be more expensive compared to regional extensions such as .ru, .ua, or .us, which are relatively cheaper.

Ad creatives designer

Where to find: You can find ad creative designers through affiliate marketing chats, Telegram channels, and freelancer forums.

Finding a skilled ad creative designer can be quite challenging. Many designers in the market lack an understanding of the specific requirements of affiliate marketing. Therefore, it is recommended to reach out to specialized agencies that create ad creatives under the supervision of experienced affiliates. You can find such agencies by searching on Google or by exploring relevant Telegram chats. It’s also worth checking freelance job postings, as portfolios are often provided alongside.

Some affiliate marketers choose to create their ad images. They use AI tools and other graphic designing software that can be learned through online tutorials on platforms like YouTube. 

As a last resort, some marketers turn to Telegram bots that can customize pre-made creatives, although these services typically come at a cost. You can easily find a list of such tools in affiliate marketing media.

Advertisers who work with us don’t face these challenges. Each advertiser is assigned a personal manager who helps them select the best creatives for their chosen offer and integrates them into the advertising campaign to ensure optimal performance.

Landing page designer

Where to find: You can ask affiliate marketing teams or explore chat groups and forums related to affiliate marketing.

A landing page designer is the person responsible for creating landing pages and pre-landing pages for products. The success of converting visitors into leads heavily relies on their work. If the page has very few or very many elements, users may quickly close the tab, resulting in lost revenue for the advertiser. This means that all the effort put into other marketing tools would go to waste.

Experienced landing page designers are often found through recommendations from friends or industry connections. They typically have a steady stream of clients and may not actively advertise their services. However, some newcomers offer their services in relevant chats or forums.

If experienced designers are not readily available, it’s important to provide a clear brief to the designer you choose to work with. Our media buyers, who have extensive experience in this field, can assist with describing the desired landing page requirements. They have a wealth of knowledge from handling many projects, and they can provide detailed guidance on the structure, number of blocks, and layout of the landing page.

For those who have the time and enthusiasm, there is an option to design the landing page themselves. There are various website builders available on the internet that offer templates and guide you through the process of creating your first landing page.

Advertising network

Where to find: You can find advertising networks through search engines or in affiliate marketing directories, blogs, and forums.

An advertising network is a platform that connects advertisers and publishers, facilitating the distribution of ads across various websites or channels. When searching for an advertising network, it’s important to consider a few factors.

First, consider the range of advertising formats offered by the network. Advertising networks that support a wide variety of formats may either have low-quality traffic or charge high prices for their leads. It’s generally advisable to look for networks that specialize in a specific range of formats and have expertise in those areas. We partner with a fully managed network that helps advertisers generate traffic in 6 reliable traffic formats and takes responsibility for each of them.

The next thing to pay attention to is traffic. Some networks focus on specific niches like gambling, dating, or nutra. The advertiser needs to determine whether the network’s audience aligns with their offer.

Quality of traffic is another important consideration. Not all networks can guarantee high-quality traffic. Evaluating leads from multiple sites can be challenging and time-consuming. However, our partner network is committed to the profitability of its advertisers. They regularly assess the websites they work with, ensuring premium traffic. They own over 90% of the sites from which it drives users, enabling them to provide comprehensive feedback on each lead. A personal manager is assigned to each advertiser to assist in setting up whitelists, blacklists, and other targeting parameters effectively, maximizing the reach of the target audience for the offer.

If the advertiser has a clear understanding of their target audience, it may be possible to forgo white and black lists and focus on precise targeting. They also offer targeting options that aid in targeting the desired segment: GEO, OS, browsers, additional limits, frequency of impressions and clicks, and specific hours for displaying ads.

Conclusion

Before purchasing tracking software, it’s crucial to work with a demo version of the software. Pay attention to how frequently it updates the statistics. If you’re working in an expensive vertical like cryptocurrency, infrequent updates can potentially waste your budget.

When selecting a domain, it’s advisable to consider its history. If the domain has been associated with blackhat or grayhat activities such as adult content, prostitution, or illegal substances, it’s likely to have a short lifespan. Investing in such a domain would be an unnecessary additional expense.

When choosing a designer or layout designer, it’s important to request contact information from their previous clients and communicate with them. This helps reduce the risk of hiring an unskilled specialist and paying for a poorly designed landing page or ad creative. Talking to previous clients provides valuable insights and helps ensure that you’re making an informed decision.