Gambling is a massive industry with tons of profit potential. Unfortunately, Facebook doesn’t allow gambling ads on their platform which prevents marketers from using the most effective advertising platform there is.

But what if I were to tell you that there was a way to promote your gambling business on Facebook? It’s true. We have been successfully running gambling ads on Facebook for over five years now, and in this case study, I’m going to show you exactly how we do it.

Our Method

We start by developing a copy that doesn’t violate any of Facebook’s terms and conditions. There is no mention of gambling, so there’s nothing that can be banned or taken down.

The key is that our call to action button directs people to Facebook Messenger where they can then speak to a chatbot. The chatbots are programmed for the specific industry you’re targeting (in this case gambling) and can communicate in whatever language you wish. This is where the customer learns about the product or service.

They can ask the bot questions and get the information they need to decide if they want to make a purchase. This warms the customer up, which makes them much more likely to make a purchase.

Because all of this takes place on Facebook Messenger, rather than in your ads, you’re safe from any penalties from Facebook.

Once the customer has been educated on your product or service you can direct them to your website.

Testimonial

This method has worked time and time again, but don’t just take our word for it. Here’s what one of our recent gambling clients had to say about our Facebook Ads Management Services:

“The service is super great. I (am) thinking about running other campaigns like betting sports, and casinos as well. You will SAVE a lot of money and time If you work with the Wealth Ideas Team. I am very happy because finally(sic) I found what I want.” – Violet Liu (CMO 777bets)

What Does a Facebook Chatbot Ad Campaign Look Like?

Are you curious about what a chatbot campaign looks like in action?

Here’s a quick demo of what your customers will see when they click on your facebook ad and talk to a chatbot:

Why Use Chatbots to Promote Gambling Products on Facebook?

As we discussed above, chatbots are a great way to get around Facebook’s restrictions concerning gambling ads.

But there are other benefits as well:

Prevent Your Ads From Being Pulled: Because gambling is only discussed in private chats you don’t need to worry about your ads getting taken down.
Educate Your Customers: Users have a chance to ask questions and get the information they need to make an informed decision.
Get Qualified Leads: Since people can learn all about your products and services by speaking to the chatbot they become more qualified leads.
Boost Web Traffic and Conversions: Direct customers from your chat to your website. Because they’re already informed about your products they’ll be more likely to convert.

Results

We recently launched two campaigns using this strategy. One was in Vietnam and the other was in Indonesia.

Here are the results and the products we used to achieve them:

Products Used
1. Facebook Ads Package
2. Basic Chatbot

How and why should I generate leads via Messenger/ Chatbot?

The funnel looks like this:
Ad => Messenger => ChatBot => Lead => Follow-Up => Sale

Messenger marketing is a very low-friction way of generating leads with an open and click-through rate that can be as high as 80% & 20% respectively (email is 25% & 5%)

In the ad, we will give the users something of value. A conventional example would be a quote, examples of your work, or a free trial of your service amongst other offerings (We decide upon this while working on the ads)

When they click on the ad, they will be taken to your Facebook page’s inbox where they will be met with an automated response from the page.

Now, either you can take up the chat from there and talk to the customer directly or you can get a Chatbot setup that talks to the user and puts them into a message sequence

Now, why Messenger marketing is better than generating email leads is because of the following reasons:

1. A user does not have to give their email for you to follow up with them

As soon as they message you from the ad, you can message them as many times as you want

2. You can retarget through Facebook ads

3. The acquisition cost is much lower, so you can achieve a higher ROI

We’ve been testing this for a few of our clients and the results are positive. We have launched our own Chatbot Development Service.

One client reduced their average lead cost from 33$ to $1.5-3$

The conversion rate from a user messaging your page to visiting your website link or interacting with the 2nd block (the most important) of text is 20-70%.

Here’s a client with a 66% conversion rate for Leads to Website visitors

You can read more on the basics of Messenger ads here – https://www.facebook.com/business/products/messenger-for-business

Want to Learn More About Gambling Ads?

Send us a message to learn more about how we can promote your gambling products and services on Facebook.

How We Generated Over 17k Gambling Leads from Facebook Ads