TikTok Agency Account: Features, Benefits, Why You Need One

A TikTok Agency Account is a special type of business account provided by TikTok exclusively to their official advertising partners and agencies. It’s designed to give businesses and brands more advanced advertising capabilities on the platform compared to a regular TikTok account.

The key difference is that a TikTok Agency Account unlocks additional features and tools for running ads on TikTok that aren’t available on personal or regular business accounts.

This includes things like:

• Ability to target ads to users in over 55 countries worldwide
• No limits on your total advertising budget
• Access to all available TikTok ad formats and placements
• Early access to new TikTok ads policies and beta features
• 24/7 priority support directly from TikTok’s partner teams
• Advanced reporting analytics

Essentially, a TikTok Agency Account acts as a premium, souped-up version that provides more powerful targeting, higher ad spend capacity, and professional-grade support/features for advertisers and marketers looking to seriously invest in TikTok ads.

So while anyone can create a free TikTok business account, the Agency Account option opens up many more capabilities for running sophisticated, global ad campaigns on the platform. We’ll explore some of the key advantages in more detail later on.

Who Should Use a TikTok Agency Account?

A TikTok Agency Account is ideal for businesses, brands, and individuals who are looking to take their advertising efforts on the platform to the next level.

Here are some examples of who should consider utilizing a TikTok Agency Account:

1. Businesses targeting a global audience: If your business aims to reach customers worldwide, an Agency Account allows you to target ads in over 55 countries, which is not possible with a regular account.
2. Advertisers with large ad budgets: Agency Accounts remove the ad spend limits imposed on regular accounts, making them perfect for businesses with significant advertising budgets.
3. Marketers looking for advanced targeting: With an Agency Account, you gain access to advanced targeting options, custom audience capabilities, and real-time optimization features to ensure your ads reach the right audience.
4. Brands needing priority support: Agency Accounts come with dedicated, 24/7 support from TikTok’s partner teams, ensuring any issues or queries are addressed promptly.
5. Businesses in restricted advertising regions: Some countries have limitations on setting up and using regular TikTok Ads accounts. An Agency Account bypasses these restrictions.
6. Ecommerce brands and retailers: The advanced product catalogs, dynamic showcase ads, and deep-linking features of Agency Accounts make them highly valuable for ecommerce businesses advertising on TikTok.

In essence, if you’re a business serious about advertising on TikTok, have sizeable ad budgets, require global reach, and want access to premium features and support, a TikTok Agency Account is worth considering.

What is the difference between a Personal and Agency Account?

Personal TikTok accounts and TikTok Agency Accounts differ significantly in terms of features, capabilities, and intended use. 

Here’s a breakdown of the key differences:

Features of Regular Tiktok Ad Account  

• Eligibility Open to all users 
• Targeting Options Basic audience targeting 
• Ad Budgets Limited budgets 
• Support Limited support
• Analytics Basic analytics 
• Limited Multi-account access 

Features of Tiktok Agency Ad Account 

• Limited to approved advertising agencies/partners 
• Ad Formats Access to basic ad formats 
• Advanced targeting across 55+ countries 
• Unlimited/high ad spend capacity 
• Access to all ad formats (e.g. Spark Ads, Top View) 
• 24/7 priority support from TikTok teams 
• Advanced analytics and reporting 
• Centralized multi-account dashboard

As you can see, while personal TikTok accounts are easy to create for any user, they are quite restricted in terms of advertising capabilities compared to Agency Accounts.

Some Key Advantages of Agency Accounts Include:

• Early access to new TikTok ad policies, beta features
• Sophisticated tools like audience whitelists, dynamic creative optimization
• Ability to reallocate ad account budgets instantly if issues arise
• Professional services like managed campaign setup and creative production

So in essence, personal accounts are meant for organic content and basic promotion by individuals.

But Agency Accounts provides the best, ad capabilities made for businesses, agencies, and serious advertisers looking to run high-impact campaigns on TikTok.

8 Features of  TikTok Agency Ad Account

Using a TikTok Agency Account unlocks a suite of powerful advertising features that can help businesses and brands take their marketing efforts to new heights.

Here are 8 standout features that come with having an Agency Account:

1. Campaign Budget Optimization (CBO): This allows you to set a campaign budget and have TikTok’s AI automatically optimize ad spending across your ad sets for maximum results.
2. Display Cards: Create customized, visually engaging ad cards showcasing your products, offers, brand imagery, and more to better engage viewers.
3. Dynamic Showcase Ads: Automatically generate personalized video ads for every product in your catalog in real time to improve relevance and conversions.
4. Custom Audience Uploads: Upload your customer files containing mobile advertising IDs to create tailored audiences for retargeting.
5. Deep Linking: Drive ad viewers directly to specific pages or product sections within your app using deep links for a seamless experience.
6. Purchase Intent Targeting: Find and target users actively researching your product category and displaying purchase intent signals.
7. Spark Ads: Get influencer-created authentic content by collaborating with TikTok’s creative partners for high-performing Spark Ads.
8. Adjusted Brand Safety Controls: Additional whitelisting controls and brand safety measures to ensure your ads appear in appropriate content environments.

With capabilities like these, TikTok Agency Accounts empower marketers to run highly sophisticated, data-driven campaigns tailored to their brand’s unique goals – whether driving awareness, engagement, traffic, or sales.

What is the Benefit of a TikTok Agency Account?

Using a TikTok Agency Account comes with numerous benefits that can significantly enhance your advertising efforts and overall success on the platform. Here are some of the key advantages:

1. Global Reach: With an Agency Account, you can target audiences in over 55 countries worldwide, allowing you to expand your brand’s reach far beyond what’s possible with a regular account.
2. Unlimited Ad Budgets: There are no limits on how much you can spend on advertising with an Agency Account, giving you the flexibility to invest as much as needed to achieve your marketing goals.
3. Advanced Targeting: Gain access to sophisticated targeting capabilities like custom audiences, interest targeting, purchase intent signals, and more to ensure your ads reach the most relevant users.
4. All Ad Formats: Utilize every ad format and placement option offered by TikTok, including premium offerings like Top View Ads, Branded Effects, and Spark Ads with influencer content.
5. Optimization Tools: Take advantage of features like Campaign Budget Optimization (CBO) to automatically optimize ad spend across ad sets for peak performance.
6. Priority Support: Get 24/7 dedicated support directly from TikTok’s partner teams to promptly resolve any issues or get expert guidance.
7. In-Depth Analytics: Robust analytics and reporting tools provide granular insights into your campaigns’ performance, conversions, audience data, and more.
8. Quicker Policy Updates: Stay ahead of the curve by getting early access to TikTok’s new advertising policies, beta programs, and upcoming features.

With powerful capabilities like these, a TikTok Agency Account equips businesses with the tools and resources needed to run hyper-effective, data-driven campaigns that drive real results – whether your goal is brand awareness, engagement, traffic, leads, or sales.

Last Words

So this is all you need to know about TikTok Agency Accounts hope the article will give you a clear insight into a regular TikTok account or agency ad account.

So why settle for basic when you can go premium? Partner with TikTok’s approved agencies like Wealth Ideas and take your marketing efforts to a new level with a TikTok Agency Account.