In 2024, the revenue from online casinos may reach $138 billion, which indicates the unrealistic profitability of the niche, but the issue of profitable casino promotion is still of interest to many.
In this article, our team will explain to you in detail all about effective casino promotion ideas, including GEO, traffic sources, creatives, as well as tips for setting up a campaign!
Read all about Gambling promotion below!
Most profitable GEOs for casino promotions
There is no reason to doubt the profitability of the Gambling industry, many even wonder how to open their online casino.
According to The Business Research Company, in 2024 alone, profits will reach 138 billion worldwide, and in 2028 they may already amount to 168 billion. This indicates the profitability of the industry around the world, the only question remains — where exactly to promote online casinos in order to gain profit?
Online gambling is widespread in both Tier 1 and Tier 3 countries, the main difference lies in the profit per player, motivation, and purchasing power. Also, slot promotions in Tier 1 countries can be more difficult, because competition and the price of advertising are much higher.
Turning to statistics, according to betting.co.uk the countries where people gamble the most include Japan, the United States, the United Kingdom, Korea, and China, while the countries with the largest number of gamblers per population are Finland, Italy, Estonia, the Netherlands, and Russia.
There are several countries that consistently convert to promoting online casinos.
Top GEOs for casino promotions
- India
- Indonesia
- Brazil
- Bangladesh
- Vietnam
- USA
- Turkey
Important: there are top GEOs for each format, which may differ from each other, above we have collected general data. Below we will tell you about the top formats for the casino launch and provide trending GEOs for each of them!
And if you have already chosen a specific GEO to promote your casino site, you can use our guides to the most popular countries, we have collected everything below for your convenience!
- How to gain Gambling traffic in Vietnam
- How to gain Gambling traffic in Indonesia
- How to gain Gambling traffic in the Philippines
- How to launch Gambling in Brazil: learn expert insights
- How to gain Gambling traffic in Bangladesh
- Promoting Gambling ads in South Africa: best practices
- How to gain Gambling traffic in Malaysia? Top Insights
3 best traffic types for online casino promotions
When it comes to promoting online casinos, it is important to think in advance about which traffic sources are okay with the iGaming topic and will help you avoid bans, providing an opportunity to increase income.
Our team has identified three of the most profitable sources to promote online casinos and boost your profit.
1. Native ads in Telegram mini apps
This is a new type of ad format, this traffic source has exclusively appeared on our platform, and does not compete with the official Telegram advertising. Such ads look like a mix of native ads with push ads, including an icon, a banner, and text. They appear in mini-applications, in particular, clickers.
The main advantage of launching a casino offer on it is the novelty of the format and its loyal content policy, officially telegram moderation does not allow such ads, however, this type of advertising does not restrict iGaming at all.
- Top GEOs for casino promotion on Telegram ads (mob): IDN, BGD, DEU, IND, FRA;
- Top GEOs for casino promotion on Telegram ads (desktop): IDN, VNM, PHL, BGD, UKR;
2. Push ads
This advertising format does not impose restrictions on the use of creatives and landing pages, which reduces the risk of banks to zero. In addition, push traffic is real users who subscribe to ads themselves, which makes the audience more interested. This type of advertising shows the best results for the Gambling vertical.
- Top GEOs for casino promotion on push ads (mob): IDN, THA, VNM, BGD, MYS;
- Top GEOs for casino promotion on push ads (desktop): IDN, ROU, THA, DEU, JPN;
3. Pop ads
This is by far the easiest way to start promoting an online casino — you just need a link and basic targeting. Although this type of traffic is sometimes considered “aggressive”, it can be an advantage for gambling offers, as players are often prone to impulsive decisions.
- Top GEOs for casino promotion on pop ads (mob): JPN, IDN, BGD, PAK, IND, VNM;
- Top GEOs for casino promotion on pop ads (desktop): BGD, PAK, GBR, AUT, ITA;
Unique ideas for casino promotion: 9 creatives examples
It is important to use several approaches at the same time to find your target audience and get enough traffic when driving ads to your casino site.
We have collected 9 examples of creatives that are suitable for push advertising and native advertising in Telegram mini apps!
- Mention of bonuses and promotions.
Use exclusive offers such as “Get a 100% first deposit bonus!” or “Free Spins for new players!” This attracts attention and encourages users to sign up. - Imitation of private messages.
Create creatives in the format of private messages, for example, “(1) Take a personal bonus of $5,000!” This creates a feeling of personalization and trust as if the user has received a real message. - Showing different slots and games.
Diversify your creatives by demonstrating various games — slots, poker, roulette. For example, “Try a new game — win the jackpot on the Mega Fortune slot!” There are different popular types of games in different regions, take this into account!
- Popular sports betting players.
Use images of famous athletes or sports bloggers who place bets. For example, study who is most loved in a particular region and apply his photo on the banner. - Add an intriguing headline.
Headlines like “100% earnings option!” or “How I earned $10,000 per night!” attract attention and interest. - The specific amount of winnings.
One of the best casino promotion ideas is to specify the real amounts of winnings in your creatives, for example, “Win up to $20,000 every week!” This creates a sense of reality and achievability.
- Popular payment methods in the region.
Focus on local payment methods, describing and mentioning popular ones in a particular region. For example, write them on the banner so that the user can immediately see that it will be easy for him to make a deposit. - A secret strategy from an influencer or an expert.
Offer exclusive access to the strategy from a well-known influencer. For example, “Learn the secrets of betting from … and increase your chances of winning!” or show a famous sports expert who shares predictions! - Use people’s motivation to earn easy money.
Emphasize the simplicity of the process and the speed of payments. For example, “Earn easy money in a matter of minutes! Fast payouts are guaranteed!”
Set up tips on online casino campaign launch
Now that you know everything about GEO, traffic sources, and creative ideas, we have compiled the main casino marketing ideas for advertising your offers and casino sites.
5 main tips for setting up the casino promotion campaign
Create 5-10 different creatives for a wide audience
To achieve maximum coverage, it is important to apply various methods of user engagement. It is recommended to develop at least five unique creatives for each iGaming advertising campaign. The same applies to landing pages, but to test different versions, it is better to run separate campaigns for each link, taking into account the local characteristics of the target audience.
Separate advertising campaigns by device
It is recommended to run separate advertising campaigns for mobile and desktop devices in order to optimize traffic costs. CPC and CPM costs can vary significantly even within the same campaign, which complicates the optimization process. In addition, the formats of creatives may vary depending on the device.
Launch campaigns on premium sources
This is an ideal way to start any advertising campaign, including casino offers. The premium group of sources includes the most effective and proven sites that have demonstrated high results. The conversion rate in this group is higher than the rest, so it is best to start with it, and then expand coverage to other groups — standard, remnant and new.
Use automated tools to increase efficiency
Some ad platform offers a number of features to simplify automated optimization. You can use the Automated rules tool, which will automatically sort traffic sources by blacklist and whitelist according to your criteria.
Consult with managers on effective sources and settings
After signing up for our online casino marketing services, you will receive a personal manager who will help you with setting up, launching and optimizing advertising campaigns, as well as provide free support.
Managers will help you determine the optimal rates, set the daily budget, and correct parameters. Currently, we also offer free creatives for arbitrageurs who want to test a new advertising format in Telegram mini-applications!
Conclusion
Now you know everything about advertising a casino effectively, use this guide as a checklist.
Take a casino offer, choose a GEO, and launch it on any traffic source, you definitely won’t make a mistake!
If you need help with launching online casino campaigns, kindly get in touch with us.